The Indian electric two-wheeler market in July 2025 recorded retail sales of 1,02,973 units, showing a 4.35% decline compared to July 2024 and a 2.26% dip from June 2025 – reveals FADA. While the overall numbers were slightly lower, individual brand performances varied significantly, with some players posting strong growth and others seeing notable drops.
On a year-on-year basis, TVS iQube retained its top spot, selling 22,256 units — up 13.23% from 19,655 units in July last year. Bajaj Chetak held second place with 19,683 units, marking a 10.80% improvement over its 2024 performance. Ola S1, which previously dominated sales charts, saw a sharp 57.29% decline to 17,852 units from 41,802 units a year ago, indicating a major slowdown in demand or possible supply constraints.
Year-on-Year Growth Leaders
Ather Energy emerged as one of the fastest-growing brands, registering 16,251 units in July 2025, up 59.04% from 10,218 units last year. Hero Vida delivered the highest percentage growth among the established players, more than doubling its sales to 10,501 units, up 107.20% YoY.
Ampere recorded steady growth at 32.92%, reaching 4,199 units, while PURE EV posted a significant 332.82% surge to 1,688 units. River EV showed remarkable expansion as well, up 583.78% to 1,518 units, indicating rapid market acceptance. Kinetic Green also saw solid growth of 77.79% to 1,225 units. However, Bgauss slipped by 11.04% to 1,595 units, and the “Others” category, which includes smaller brands, fell 9.99% to 6,205 units.
Month-on-Month Trends
Month-on-month comparisons tell a slightly different story. The top three brands — TVS iQube, Bajaj Chetak, and Ola S1 — all saw double-digit declines in July compared to June 2025, likely due to the ongoing shortage of rare earth magnets. TVS iQube dropped 12.03% from 25,300 units, Bajaj Chetak fell 14.54% from 23,032 units, and Ola S1 declined 11.58% from 20,190 units.
Ather bucked the downward trend with an 11.88% MoM increase, climbing from 14,526 units in June. Hero Vida made a strong leap of 36.95% from 7,668 units, continuing its upward trajectory. Ampere’s sales remained unchanged at 4,199 units, while PURE EV grew 18.12% from 1,429 units. River EV saw a 21.83% rise from 1,246 units, and…
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