It has been just 18 months since the Hero Mavrick 440 was launched and the company has decided to pull the plug on its most premium motorcycle yet.
- Hero Mavrick 440 was based on Harley-Davidson X440 platform
- Sales have slowed to a halt this year
- Was priced between Rs 2.00 lakh – Rs 2.25 lakh (ex-showroom, India)
Hero Mavrick 440 shared its platform with Harley X440
However, there were significant visual and mechanical differences
The Mavrick 440 was launched in early 2024 as a roadster version of the Harley-Davidson X440, which is also made by Hero in India. The Mavrick differentiated itself with a completely different design and smaller 17-inch wheels. The Mavrick was Hero’s first attempt at taking on the huge modern classic segment occupied by bikes like the Royal Enfield Classic 350, Honda CB350 family, Jawa 350s and the Triumph Speed 400.
In our reviews, we found that the Mavrick was a pleasant bike to ride and its torquey engine along with easy going dynamics were the strong points – as well as the appealing price tag.
Sales have crawled to a halt in 2025
However, sales of the Mavrick 440 soon started to lag behind the Harley-Davidson X440 which is sold out of the same Hero Premia dealer network. For example, Hero sold 8,974 Harley X440s and just 3,214 Mavrick 440s in the first nine months of FY2025.
By Jan 2025, sales had slowed to just over 50 units and have more or less been at single digits or zero since April 2025. In response to these weak sales, Hero has discontinued the Mavrick 440, although the bike is still listed on the company’s website as of the publishing of this piece.
This decision has also probably been taken to give the Harley X440 its own breathing room on showroom floors and allow the company to focus on growing the Harley brand. It has now been two years since the Harley-Davidson X440 was launched and we might see a second bike on that platform go on sale later this year.
Also See: Hero Mavrick 440 vs Royal Enfield Bullet 350 vs Honda CB350: Retro Rumble
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