Early-stage founders just can’t get away from TAM — the concept of having a total addressable market for their startup to disrupt and conquer. But Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: Many startups have emerged from markets that, at the time, were essentially nonexistent.
“What was the market for search before Google?” Sardana asked the audience at TechCrunch’s 2025 All Stage event in Boston, held earlier this month. “What was the market for operating systems before Microsoft, or the market for cloud before Amazon?”
Sardana compares TAM to surfing. Every few years, there are massive waves founders must ride — first came the…
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