In response to the European Union’s incoming regulation of political advertising, Meta said on Friday that it will stop selling and showing political ads in the EU from October.
Calling the legislation’s requirements “unworkable,” the tech giant wrote in a blog post that the law, dubbed Transparency and Targeting of Political Advertising (TTPA), introduces “significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU.”
Adopted by the European Commission in 2024, the TTPA mandates companies selling ads to clearly label political advertisements; provide information about their sponsor, the election or…
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