Bajaj Auto plans to raise its stake in KTM to 75%, unlocking access to KTM’s global distribution in the US, UK, and Europe. The deal boosts Bajaj’s tech, R&D, and production capabilities, while paving the way for marketing its own bikes in developed markets.
The planned takeover of the financially-troubled KTM will pave the way for Bajaj Auto to sell its own bikes in the developed markets by tapping into the global distribution network of the Austrian-bike maker.
KTM has sales operations in the developed markets such as the UK, Europe, Japan,…
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