Football strips nowadays are big business. Especially for the not insignificant number of clubs flogging shirts for £85+ a pop. As sport and fashion become ever more intertwined – Jack Grealish as an ambassador for Gucci; Son Heung-min for Burberry; Kalvin Phillips in those massive Loewe boots – mainstream football’s interest with clothes has moved on from just David Beckham in a sarong. It is a state of affairs that former catwalk model Pep Guardiola no doubt appreciates.
And, after a couple of years of subpar kit designs – running the gamut from insipid to truly horrifying – the 2025-26 Premier League season has upped its sartorial game. All-black away strips and turquoise touches have proved popular; while manufacturers still insist on “taking inspiration” from home stadium architecture and surroundings. (The success of this varies immensely; but Everton, Leeds, and Burnley have all nailed it this time around.) No brand has let the side(s) down, but the Adidas designers have done especially well with a series of understated new strips, all based on their “Total 90” template. The smaller labels have also impressed. And it is pleasing to see the three returnees dressed up for the occasion.
2025-26 is due to be the final season that betting companies are allowed to serve as front-of-shirt sponsors, but judging by the number still present they will have to be dragged from the pitch kicking and screaming. Here are all the looks – taking in sand, sky, and sea – to soon emerge from the tunnel.
Arsenal
The Gunners launched their new home strip on a heavily vignetted, blood-red landing page, complete with anatomical heart beating on the screen; an incongruously dark vibe until you consider that Mikel Arteta does indeed have something of the night about him. A subtle repeating motif on the shirt is a similarly eldritch, gothic A (a nod to the typeface used for the club’s 1949-50 “Victoria Concordia Crescit” crest), offset by a crisp white collar and sleeve. Said sleeve is still urging us to Visit Rwanda.
The away kit is also good: a royal blue lightning bolt-ish pattern that harks back to the mid-90s’ on-the-road design, and only mildly – unintentionally – reminds one of the Victoria line moquette. The beautiful, art deco-influenced third kit in cream and burgundy features the Adidas trefoil logo, AKA the one that looks like the top half of a ganja leaf. Apart from that, you would be happy to take it home to your mum.
Do not ask me why Arsenal need five goalkeeper shirts, but you will find David Raya in any of the following (deep breath): green; a slightly darker green; yellow and red; yellow and black; purple.
Aston Villa
The sleeve of Villa’s Adidas home strip ostensibly “pays homage” to the club stadium. This seems to be a common – but too…
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