JSW MG Motor India on Friday said it has launched its ‘EV Sahi Hai’ campaign aimed at addressing misconceptions and building public confidence in electric mobility. The campaign focuses on the financial benefits of electric vehicle (EV) ownership, the expanding charging infrastructure, and the reduction of range anxiety.
Two-phase campaign structure
The initiative will be rolled out in two phases. The first is consumer-led, featuring 10 short films promoted on digital platforms and television. These films present real EV owners sharing their experiences and reasons for switching to electric vehicles, ending with the message, ‘EV Sahi Hai’.The second phase, expected to begin by the end of August, will be celebrity-led. Actors Varun Sharma and Pulkit Samrat will feature in creative storytelling pieces highlighting the advantages of EV ownership.
The company drew inspiration from the Association of Mutual Funds in India’s‘Mutual Fund Sahi Hai’ campaign, which successfully boosted mutual fund adoption.
Website launch and market position
JSW MG Motor India will launch a new website on 9 August 2025 to provide detailed information on EVs, targeting new and potential buyers.
Udit Malhotra, Head of Marketing, said the campaign aims to share positive EV ownership stories, focusing on savings, environmental benefits, and driving experience.
The company holds a 35 per cent share of India’s EV market, with its EV portfolio covering about 1,464 million kilometres to date, avoiding an estimated 233,704 tonnes of CO₂ emissions. JSW MG Motor India said it will continue to expand its clean mobility offerings.
