The Mavrick 440 has been let go by Hero MotoCorp just 18 months after the motorcycle joined the lineup.
While Hero MotoCorp is the undisputed leader in the budget two-wheeler segment, the brand had very little to offer in the premium segment. A couple years ago, Hero launched the Premia showrooms catering to its premium range of motorcycles which started with the launch of the new-gen Karizma XMR 210.
However, it was the Mavrick 440 which marked a true beginning of Hero in the premium segment. The platform developed by Hero alongside Harley-Davidson underpinned the latter’s X440. The Mavrick turned out to be Hero’s flagship product and having ridden it was one of the better built motorcycles by the company in a long time.
Launched in March 2024, it seems Hero MotoCorp has pulled the plug on the Mavrick 440. While the company hasn’t yet delisted the naked roadster from its website, reports indicate that Hero has indeed been discontinued. According to Bikewale, Hero has stopped dispatching and accepting orders for the Mavrick. In fact, Hero hasn’t manufactured a single unit of the Mavrick in the last three months.
Hero Mavrick 440 discontinued: Why?
The main reason for Hero discontinuing Mavrick 440 is attributed to its poor sales return. Prior to this, Hero was barely able to sell triple-digit units on an average in a month. On the other hand, X440 has managed to bring in decent sales numbers for the company. For instance, Hero sold 8,974 units of the Harley X440 and only 3,214 units of the Mavrick 440 during the first nine months of FY2025.
However, by January 2025, Mavrick sales had declined to just over 50 units, and since April 2025, volumes have largely remained in single digits or dropped to zero. Further, after sales support and service for Premium showrooms has been a cause of concern for Hero MotoCorp as several complaints have been reported, primarily due to lack of spare parts.
Hero Mavrick 440 Specs & Price
Powering the Hero Mavrick was a 440cc, single-cylinder, oil-cooled engine which churned out 27 bhp at 6000rpm and a peak torque of 36 Nm at 4000 rpm. This engine is paired with a 6-speed gearbox via a slip and assist clutch. The roadster was offered in three trims namely Base, Mid and Top which were priced within a range of Rs 1.99-2.24 lakh (ex-showroom, India).
Discover the latest in the auto world with new cars and new bikes, explore upcoming cars in India, and find your perfect match with cars under 5 lakh, 10 lakh or 15 lakh. Stay updated with the latest auto news and the rise of electric vehicles.
This article was first uploaded on August four, twenty twenty-five, at twenty-nine minutes past five in the evening.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We 5guruayurveda.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on. For any glitch kindly connect at 5guruayurveda.com
