As car buyers, we’re getting slightly boring. According to the latest research, gray scale colors – like white, gray and black – are the most popular SUV options, making up a huge 80.2% of the market in 2023. And this isn’t helped by car manufacturers’ dwindling color options on their SUVs. A good example of this is the Kia Telluride, which is only available in darker hues. Blacked-out SUV packages are becoming more popular as carmakers make them a staple of the lineup, no doubt helping contribute to the rise in gray tones.
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