Apple CEO Tim Cook held a rare all-hands meeting after the iPhone maker’s earnings to rally the company’s employees around artificial intelligence and its upcoming ‘amazing’ pipeline of products, according to a report by Bloomberg. Cook addressed Apple officials at the company’s on-campus auditorium where he told them that the AI revolution is “as big or bigger” than the internet, smartphones, cloud computing and apps.
“Apple must do this. Apple will do this. This is sort of ours to grab,” Cook reportedly told his employees.
“We will make the investment to do it.” He added.
Notably, Cook had also talked about Apple being ‘open’ to mergers and acquisitions during the company’s earnings call. Earlier reports have stated that Apple has internally discussed buying AI search startup Perplexity or France’s Mistral AI.
‘We’ve rarely been first’: Tim Cook tells Apple employees
Apple was months behind OpenAI, Alphabet, Microsoft…
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