What England’s Club Culture Tells Us About the Power of Merchandise

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Writer, Rohan Chowdhury, at the Manchester United Megastore at Old Trafford, wearing an Aston Villa jacket, bought from the Club Shop at Villa Park. The essence of sports merchandising (Image: Debasis Sen)

Manchester, July 22

After spending a month and a half in England, there’s something I can’t shake off — a sight that’s become part of the everyday landscape here, whether you’re walking down Deansgate in Manchester or standing outside a club shop in Leeds: official club merchandise everywhere. From Premier League giants to non-league…



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