Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report by app revenue management platform Adapty.
The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that weekly plans have grown by 9.5% this year compared to one-time purchases, which grew by 6.3% in the first quarter. Other paid plans, including monthly, yearly, and lifetime subscriptions, dipped in growth.
Adapty said that prices of…
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