Jaguar Land Rover revealed its Reimagine strategy a few years ago. The new strategy created a new “family of brands” with Range Rover, Defender, Discovery, and Jaguar. It spelled out two main pillars: substantial electrification of the three Land Rover brands and a complete reinvention of Jaguar as an all-electric manufacturer.
We haven’t seen much output from this strategy reorientation so far. Jaguar launched the intriguing (and odd) Type 00 electric car concept. But we still haven’t seen an all-electric Range Rover, Defender, or Discovery…
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