A detailed analysis of over 30,000 questions posed by Indian enterprises to Freya, an AI-powered accounting assistant developed by Refrens, offers a revealing snapshot of the key priorities and challenges faced by businesses in the country today.
The insights focus sharply on financial performance, payment management, sales dynamics and growth strategies, underscoring a clear drive towards data-informed decision-making and operational optimisation.
Profitability insights lead the inquiry categories, accounting for 27% of questions,…
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