Perplexity AI is blowing up in India. The app has consistently dropped new features and has become increasingly visible owing to its aggressive marketing campaigns. Most recently, it teamed up with comedian Tanmay Bhat, who gave it a shout-out in his latest reaction video.
The impact of its marketing drive has been noticeable. Within a day of Airtel offering a free Perplexity Pro subscription worth ₹17,000, the app saw a surge in iOS downloads. The AI search engine quickly climbed to the top spot on the App Store charts in India,…
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