The Mahindra Thar Roxx is now contributing more than the original three-door SUV to the overall Thar brand. In the second half of FY2025, the 5-door model had a 45 percent share of the Thar brand’s domestic market sales, meaning less than one-in-two Thar SUVs sold was the 5-door. In the April-June 2025 period, Mahindra despatched 20,726 Thar Roxx SUVs, compared to 9,908 Thars, which means the 5-door now has a 68 percent share of the brand.
- Mahindra Thar 3-door sales nearly halved in Q1 FY2026
- Thar Roxx wholesales since launch are 59,316 units
Mahindra Thar Roxx sales performance
| Mahindra Thar brand sales | |||
|---|---|---|---|
| Fiscal | Units | YoY change (%) | |
| FY2021 (6 months) | 14,186 | – | |
| FY2022 | 37,844 | 167 | |
| FY2023 | 47,108 | 24.47 | |
| FY2024 | 65,246 | 38.50 | |
| FY2025 | 84,834 | 30.00 | |
| FY2026 (3 months) | 30,634 | 79 | |
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