India’s e-commerce market is expected to reach the $345 billion mark by FY30, as per a report by India Brand Equity Foundation (IBEF). As the industry scales rapidly, so does the pressure behind the scenes.
Seasonal sales bring in an avalanche of demand, and with it, a deluge of employee queries, tech issues, and HR chaos. While most AI innovation has been aimed at the customer, a silent revolution is unfolding internally.
Maureen Chong, RVP for Asia and India at Zendesk, sees a fundamental shift. “The most forward-thinking…
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