Google on Monday announced an update to its Chrome web browser that will introduce AI-generated store reviews to U.S. shoppers with the aim of helping to determine the best places to make a purchase. The feature, which will be available by clicking an icon just to the left of the web address in the browser itself, will display a pop-up that informs consumers about the store’s reputation for things like product quality, shopping, pricing, customer service, and returns.
The currently English-only feature will generate the summaries based on reviews from partners, including Bazaarvoice, Bizrate Insights, Reputation.com, ResellerRatings, ScamAdvisor, TrustPilot, TurnTo, Yotpo, Verified Reviews, and others.
The feature will initially be…
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