When Performance Max launched in 2021, many advertisers weren’t sure what to expect.
It promised access to all of Google’s inventory in a single paid search campaign, but gave us very few levers to actually influence performance. For brands used to having more control, that was frustrating.
Since then, a lot has changed. Google has spent the past year rolling out meaningful updates, many based on advertiser feedback.
From campaign-level exclusions to channel reporting and more asset-level insights, Performance Max (PMax) is becoming more…
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