Apple has rolled out a new virtual shopping service in India, allowing customers to consult directly with Apple Store Specialists via a one-way video call. The initiative, called Shop with a Specialist over Video, is now live on the Apple Store online and aims to simplify the product selection process for customers across the country.
India becomes only the second country globally to offer this service, following Apple’s broader efforts to grow its retail operations in the region. The move comes after the recent introduction of the Apple Store app in India earlier this year.
The video shopping service operates from 10 a.m. to 7 p.m. IST, Monday to Friday. Customers can initiate a session through the Apple website, where they are connected to a team member who appears via video link, while the customer remains on audio. The service is conducted in English and is compatible with both Apple and non-Apple devices.
According to Apple, the session…
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