News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs.
The threat posed by Google’s AI Overviews, which summarise a search result with a block of text, has rapidly risen to the top of the concerns among media owners. Some regard it as an existential threat to outlets reliant on search result traffic.
AI summaries can give users all the information they seek without ever clicking through to the original source…
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