AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but they’re growing quickly. According to new data from market intelligence provider Similarweb, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June 2024.
However, Google Search still accounts for the majority of traffic to these sites, accounting for 191 billion referrals during the same period of June 2025.
One particular category of interest these days is news and media. Online publishers are seeing traffic declines and are preparing for a day they’re calling “Google Zero,” when Google stops sending traffic to websites.
For instance, The Wall…
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